Shopify Business
Approved
Faire onboarding
Day 4
US wholesale — year 1
€41k
Il Problema
Solera Market had been selling DTC in Spain for two years with strong reviews and a growing following. When founder Marta Ibáñez tried to expand to US wholesale through Shopify Business and Faire, she ran into the same wall every time: business verification failed. Their website was in Spanish, the domain was .es, they had no English product descriptions, no US contact information, and no domain-based email. Shopify flagged the account during business review. Faire's KYB onboarding check rejected her profile on the first two attempts. Six months of work trying to crack the US market had produced nothing.
Il Nostro Approccio
In 3 days, PresenceReady built Solera Market a fully English-language Presencia site: brand story, product categories with key SKUs, an About page with Marta's background and brand values, and a Contact page with a US-format company email. A new .com domain replaced the .es, and every page was structured around the signals Faire and Shopify review for — clear company identity, professional email, consistent branding, and credible business description.
Il Risultato
Shopify Business verification was approved within 48 hours of the site going live. Faire accepted Solera Market on the first attempt. Four days later, Marta had her first wholesale listing live. By the end of year one, US wholesale revenue reached €41,000 — a channel that had been completely inaccessible before.
“I spent six months trying to get into the US market and kept getting rejected because my website was in Spanish and my email was a Gmail. Three days after PresenceReady, I had a .com site and a proper business email. Faire approved me on my next attempt.”
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